How a major TV brand used the Big Game to turn family rooms into stadiums.
By the numbers
475M
Impressions (surpassing goal by 25%)
2.5M
Clicks (surpassing goal by 78%)
$19
ROAS1
Challenge
Drive impression and sales during the busy Big Game timeframe.
The Big Game is a sacred moment for millions—more than just football, its tradition. Some watch it for the incredible football action. Others watch it for the innovative commercials. But whether it’s for the sport or fun, most treat it like a holiday, gathering with family and friends as a can’t miss yearly event.
But there is no other holiday where locking yourself in front of a TV is the event. And nothing says fandom like a giant TV engulfing you in the action.
A leading TV brand knew this, and their goal was to help fans create the ultimate game-watching experience.
Solution
Turn living rooms into stadium seats.
What’s the best way to bring the Big Game home? The right TV. The bigger the better.
To promote this very idea, Best Buy used clear and impactful messaging to highlight an incredible price on 98-inch TVs, empowering fans to turn their space into a stadium-like experience and fully dive into the game day excitement.
150M
Best Buy customers who we know their propensity to be fans of NFL, NBA, MLB, College Football and more.2
75%
of Americans ages 18 and older today consider themselves to be part of a fandom.2
Activation
Go full-funnel with striking creative and strong partnerships.
To channel fandom into action, we leveraged a full-funnel, multi-channel approach, to deliver an immersive fan experience. To fire up fans before the Big Game, Best Buy used cutting-edge hologram-inspired visuals with a dynamic partnership with a major professional football league, driving impressions, clicks and sales.
With the built in momentum of the Big Game, we road the wave of excitement to drive impact, with performance beating expectations. The creative and strategic audience targeting turned fans into buyers.
To hit this audience where they watch, we utilized:
- Offsite Video
- Offsite Display
- Paid Social
- CTV
In total the campaign delivered 475M impressions—surpassing the initial goal by 25%, $19 ROAS and 2.5M clicks—surpassing initial goal by 78%.
Cultural moments, like the Big Game, start at Best Buy, and we have the solutions to bring brands and products to life like few can during the pre-season, regular season, post season, all the way up to the Big Game.
- Basket-level reporting
- Deloitte Summer 2024 Market Temperature Survey
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