Utilizing Best Buy Ads In-Store Takeover, we drove downloads of a new sports-streaming app.

Launching a new sports‑streaming app in an increasingly crowded marketplace requires more than digital impressions—it demands meaningful moments of discovery. To build awareness, consideration and download intent among high‑propensity sports fans, a sports‑streaming brand partnered with Best Buy to activate a powerful in‑store takeover experience that met consumers where tech decisions naturally happen.

Challenge

Stores + Sports Fans = A Unique Opportunity

Sports fans represent a highly engaged and valuable audience, especially when they are in a mindset of evaluating entertainment and technology solutions. The Best Buy customer base is 26% more likely to be sports fans than the general population, making its stores a natural environment for introducing a new sports‑streaming service. Even more compelling, among all retailers, 83% of purchases are made in a store. With 70% of U.S. adults living within 10 miles of a Best Buy store, we have an unmatched physical footprint to deliver reach at scale.

This combination of audience relevance and physical proximity created a unique opportunity: leverage Best Buy’s in‑store environment to introduce the app during moments of active consideration—when shoppers are already exploring TVs, computers and connected entertainment experiences.

Solution

Our stores are the difference.

Rather than relying on isolated touchpoints, the sports‑streaming app launch embraced a fully immersive in‑store takeover strategy. The goal was simple: surround shoppers with a cohesive story that followed them from the moment they arrived through the entirety of their visit.

This first-of-its-kind In-Store Takeover utilized exterior placements to introduce the brand before customers stepped inside, establishing early awareness. Inside the store, high‑visibility screens and displays reinforced the message in environments where customers already evaluate entertainment options. Each touchpoint was designed to feel additive—integrating into the shopping experience rather than interrupting it.

By coordinating messaging across the full in‑store journey, the brand maximized exposure during moments of genuine consideration.

In‑Store Takeover Elements:

• Front Door Window Clings primed awareness on arrival
• TV Walls and PC Monitor Walls demonstrated content in the most relevant setting for discovery
• Mobile Menu Boards and Geek Squad Precinct Boards sustained visibility across the shopping journey

Results

Physical retail—the new storytelling environment.

The success for this streaming app reinforces a broader shift in how brands should think about media. High‑impact discovery doesn’t come from chasing consumers across platforms, it comes from showing up meaningfully in moments that matter.

By transforming the store into a storytelling environment, the campaign demonstrated how physical retail can drive outcomes typically associated with upper‑ and mid‑funnel media—while influencing real intent. By coordinating exterior and interior placements, we drove breakthrough awareness, stronger recall and increased intent—ultimately helping a new sports‑streaming app cut through the noise and connect with fans at the moments that matter most, delivering more than impressions; creating understanding, recall and momentum.

For brands looking to break through, the future isn’t digital or physical. It’s intentional integration—using the power of place to turn attention into action.