Best Buy Ads introduces Social+
Best Buy Ads is excited to introduce Social+, a new offering for its brand and agency partners that allows them to effectively reach Best Buy’s first-party audience and deliver higher performance metrics across social campaigns. Social+ is exclusively available through Best Buy Ads and at launch will include Meta’s Facebook and Instagram, with plans to expand to other platforms in the future.
Social+ leverages Best Buy’s proprietary customer insights with Meta’s Advantage+ shopping campaigns to drive revenue and optimization across BestBuy.com, the Best Buy app and Best Buy stores. The data-driven solution also helps partners increase their ROI by using automation to effectively find existing and prospective customers and serving the right content, to the right people, at the right time. Social+ will also provide SKU-level insights, allowing for improved campaign results through Meta’s Product Level Reporting Beta capabilities.
This relationship with Meta builds on Best Buy’s existing strategic partnerships in the marketing and advertising space. In 2024, Best Buy announced its partnership with CNET which combines Best Buy’s distinct retail channels with CNET’s extensive lineup of expert and customer reviews. In 2023, Best Buy and Roku established a partnership that makes CTV advertising more relevant by tapping into the retailer’s deep customer insights to deliver relevant content to specific audiences.
Connect with a Best Buy Ads expert today to see what Social+ can do for your brand.
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