Community Ads: Pair your brand with inspirational content partners.
We’re excited to introduce our newest retail media solution to help your brand form meaningful connections with tech consumers.
Introducing Community Ads—content partners who will connect you with subscribers, routine readers, and loyal followers. Whether they’re creating entertaining videos, thoughtful reviews on BestBuy.com, or informative articles, our network of collaborators will spread the word about your product using unique deliveries and perspectives.
Discover all three Community Ads categories that can add a creative, human touch to your campaigns.
1. Influencers
Shine a spotlight on your brand with a personality who specializes in one-of-a-kind content creation. We have a full roster of influencers who post on Instagram, TikTok, and YouTube, helping brands drive awareness to reach new audiences or seal the deal with conversion-driving content and affiliate links.
From turnkey partnerships with small influencers to bigger-budget productions with professional creators, our team will manage communications through every step of the process to ensure an outstanding end-result.
"My content is very sales based and pushes the audience for the sales through links in the description," said YouTube Creator @TechNotice.
We have two influencer categories that brand partners can utilize for their campaigns.
Awareness Influencers are upper-funnel social media experts. These popular creators will promote your product, brand, or service to their engaged audiences with the goal of delivering an attention-grabbing first impression.
Conversion Influencers are focused on driving customers to action. These creators from our trusted Affiliate Networks promote brand partners with the goal of driving sales at the bottom of the funnel through CTAs and links to product pages on BestBuy.com.
2. Onsite Product Reviews
Reviews on BestBuy.com give shoppers a chance to read consumer breakdowns of nearly any product. Using our Onsite Product Reviews, you can populate your product pages by leveraging the perspectives of knowledgeable Best Buy customers.
For newer products, engage in product seeding with our Tech Insider Network. This group of passionate electronics consumers specializes in giving honest, thoughtful, and informative feedback. By sending new products to this group, you can ensure there are valuable reviews on BestBuy.com right after launch so you can help inform future buyers.
Review Accelerator is our ongoing way of encouraging product reviews. Shoppers who buy are encouraged to provide their prompt feedback in exchange for an instant Best Buy reward certificate.
"I tend to write my reviews for people who are a bit like me. I also try to focus on how useful a product is for more than just its ‘main’ focus. From my own experience it’s tough to find reviews that cover that angle so I try to include that aspect in what I write," Tech Insider Network member Steve P. told us.
3. Affiliates
Our Affiliate partnerships connect you with trusted third-party sites that specialize in both content and cash-savings.
Content Publishers, like Wirecutter and CNET, are some of the foremost places to learn about the best of the best in tech. Consumer electronics shoppers routinely visit these sites and subscribe to receive updates to guide their future purchases. From "Best of" lists to in-depth product breakdowns, these publishers deliver reputable analysis of products, top-notch SEO, and professional-grade writing.
Deal & Cash Back services, like RetailMeNot, are another Affiliate option available for our partners. Shoppers follow and frequent these sites to find deals on the products they’re after and discover new ones along the way.
Find your perfect content collaborator today
No matter which option you choose, Community Ads are guaranteed to get your brand in front of a passionate audience. Contact a Best Buy Ads expert to discover the best approach for your campaigns.
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