How awareness and conversion influencers bookend the social experience.
With Best Buy Ads Influencers, you can elevate your brand’s social media presence by appearing in compelling content for highly engaged audiences.
Instead of a one-size-fits-all approach, our roster is divided into Awareness Influencers who can introduce your brand to new audiences and Conversion Influencers who drive sales through compelling CTAs and affiliate links.
We contract a diverse network of creators on Instagram, TikTok, and YouTube to promote your product, brand, or service — all with the goal of driving engagement at both ends of the sales funnel. Take a deeper dive into each of our Influencer categories.
Awareness Influencers: Make a bold first impression
Meet the popular creators who will promote your product, brand, or service to their engaged audiences, delivering an attention-grabbing first impression
Our shoppers increasingly spend time with influencer-produced content and seek out recommendations when exploring their social media feeds. That’s where Awareness Influencers come in — sharing compelling and engaging social videos to support customers during the Discovery phase of their shopping journey.
We often recommend this type of activation for new product launches when we are trying to drive mass awareness and educate customers on the latest and greatest in consumer electronics.
Conversion Influencers: Drive customers to action
At the other end of the funnel, we have our Conversion Influencers who seal the deal for brand partners
These creators from our trusted Affiliate Networks promote products with the goal of driving sales through links to product pages on BestBuy.com. Each creator is skilled at driving their communities to action, mainly through supporting offer messaging to increase relevancy and urgency.
Conversion Influencers are highly skilled at delivering a strong CTA that leads to their trackable social links. They can also be leveraged to support specific campaign actions like App downloads or Service sign-up
Our Influencer experts will lead the way
How do you decide which Influencer is right for your brand?
Our dedicated team has a wealth of knowledge about where our roster can make the most impact. Allison O’Keefe, Senior Manager of Influencer Marketing, explains it best.
"We see some overlap between some Influencers who can fall into both Awareness and Conversion campaigns, but we leverage data-driven metrics from past performance and proprietary sales information as key indicators for which partners should be activated on a given objective."
From smaller campaigns to big-budget productions, our team will manage communications through every step of the process to ensure an outstanding end-result.
Stand out from start to finish
Awareness and Conversion Influencers, through our Community Ads solution, are among many tactics we can use to promote your campaign, product launch, sales event, and more. Connect with a retail media expert on our team today to learn more about reaching consumer electronics shoppers.
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