How we help brands win the holiday season.
If gift-giving were a sport, the holidays would be the finals. Stress levels are high, but the joy of a great score makes it all worth it. For every “This is exactly what I wanted!” and “How did you remember?”, there’s Best Buy—connecting consumers with the brands at the top of their wish lists.
Consumer electronics (CE) remain a top gifting choice, but this time of year is about more than securing the season’s hottest tech. There are parties to host, sweets to stock up on and tickets to book. With trusted first-party relationships and an audience of over 200 million, Best Buy Ads helps CE and non-endemic brands show up in the right places, at the right time.
Just think of the holiday outfits, seasonal décor and energy drinks that shoppers are seeking out during this time of year. If your product plays any role during the holiday season, there’s a Best Buy Ads audience who wants to know more. Don’t sit on the sidelines—join us front and center.
Best Buy owns the holidays. Partner with us, and you can too.
Customers rely on Best Buy for the latest trends and newest innovations—and so do our brand partners. Our engaging, omnichannel experiences drive holiday success.
During the week of Black Friday last year, 50 million unique visitors came to our digital platforms. That’s enough to fill 714 football stadiums, including the hot dog vendors. Best Buy was also the #1 shopping app on the Apple App Store on Black Friday. In other words, when consumers do their Black Friday shopping, Best Buy is their destination.
50M
Unique visitors during the week of Black Friday
#1
Shopping app on the Apple App Store on Black Friday
Your go-to for holiday trends.
What’s the talk of the season: An in-store resurgence? Gen Z entering the chat?
Heading into every major cultural moment, our insights team pulls together past results along with upcoming trends, such as:
45%
of online revenue was picked up in-store during Q4
54%
of consumers planned to start shopping in October
We also observed that Gen Z and Millennial adults made up a higher portion of the customer mix, as did new or re-engaged customers. With data like this, we’re able to tailor brand messages and channels to connect millions of people to what they love.
Making holiday shopping an immersive experience.
To give customers the best shopping experiences, you have to offer what they want, wherever they are—in-store, online and beyond.
- Our stores offer the product testing and personal assistance that customers seek.
- Online, consumers can compare prices, see reviews and photos from other shoppers and access a wide selection of products and services—especially with the addition of Best Buy Marketplace.
- Our app gives users a convenient, seamless experience along with exclusive deals.
With Best Buy Ads, you’re tapping into the momentum of these positive, personalized interactions, where consumers can discover, browse, compare, buy and ultimately love their products.
Get in the game this holiday season.
Throughout the holidays, Best Buy Ads is right there with you. We help brands and shoppers own the season with more ways to explore, shop and celebrate.
Be part of these important moments as they happen all year round. Reach out to get started.
