Meet the future of performance at Best Buy Ads.
At Best Buy Ads, we can do powerful things with our first-party data.
Our audience graph is built on insights from more than 200 million shoppers—nearly 80% of U.S. adults—and powered by purchase behavior from BestBuy.com, the Best Buy App and our 1,000+ stores.
But our data doesn’t stop at point-of-sale transactions.
The signals we get from the entire customer journey—from awareness to consideration to conversion and beyond—help us fuel campaign performance. Whether a shopper is browsing, comparing products, making a purchase or engaging with post-sale services, every interaction gives us a clearer picture.
With this full view of our customers, we’re developing more advanced solutions for driving results—many that you will soon be able to fit seamlessly into your campaigns.
Predicting your next shopper.
New predictive audiences bring data science directly into Best Buy Ads campaigns.
Built by our internal experts, these AI-powered models analyze a vast number of customer attributes to identify who’s most likely to engage and convert. Instead of relying on static audience sets, predictive audiences identify and forecast the customers most likely to engage and convert.
In other words, we’re anticipating where these customers are going next, not just where they’ve been. And our machine learning innovation doesn’t stop there.
Objective-based ad buying.
We’re making it simple to get the results you’re after with new objective-based ad buying—a fresh way of aligning directly to your business goals.
By leveraging insights from our predictive audiences, we refine our approach even further by identifying and engaging guests most likely to deliver on your campaign objectives—whether that’s optimizing for views, clicks, sales, and more.
This approach ensures that every connection counts across CTV, display, onsite and social, enabling advertisers like you to connect with the right individuals and maximize campaign impact.
Next-level performance lives here.
With predictive audiences and objective-based ad buying powered by first-party signals, we’re unlocking better ways of reaching your most relevant customers.
This new technology automates what used to take entire teams of analysts to accomplish, giving our in-house experts time to connect, troubleshoot and ensure you have what you need to succeed.
Ready to see how else we’re delivering advertising performance? Let’s start building your brief today.
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