Our action-packed partnerships reach fans in the moments that matter most.
With over 200 million customers engaging with us 43 million times per week, we have one of the most powerful data ecosystems in retail. And when we layer in other passionate audiences, that influence goes even deeper.
Strategic partnerships allow us to engage more qualified customers when influence is at its peak.
Score big with sports fans.
Consumer electronics shoppers have a wide range of interests. They’re DIYers, gamers, music lovers, foodies and more. Every one of these passions informs how we reach them—with the right message, in the right place, at the right time.
But above nearly every other cultural force, one rises to the top: sports.
Best Buy shoppers are 26% more likely to be sports fans than the average U.S. consumer. That insight fuels our commitment to build partnerships that meet audiences in the moments that matter most—and we’ve teamed up with some major players to do just that.
Meet our partners.
America’s most popular sport, a tech-forward new league, and one of the most influential content creator teams all have one thing in common—they can connect you to fans in impactful ways.
NFL
We continue to expand how we connect with customers around football. We’re helping brands show up every game day—including placing our Spokeshologram, Gram, as a Special Tech Coordinator on Sunday nights. And soon, we’re extending our reach across more product categories and expanding our football presence beyond the season to create a year-round connection with football fans. Plus, our relationship with the NFL is stronger than ever.
TGL
Founded in 2022, TGL takes one of the world’s most beloved sports into a new arena. With a playing screen 20x the size of a standard golf simulator and a dynamic, tech-infused putting green, TGL is tailor-made for an audience that craves innovation. As a founding partner, Best Buy is thrilled to be a part of season 2, providing exclusive opportunities to highlight partner brands during the action.
Dude Perfect
Live competition isn’t the only way that fans get their sports fix. Our partnership with Dude Perfect unlocks access to one of the most energetic and loyal digital fanbases. Their content reaches tens of millions of followers across YouTube, TikTok, and beyond—giving brands a way to show up for a global audience.
Expanded reach. Unmatched relevance.
44M
Best Buy Ads sports fan audience
26%+
Best Buy shoppers are more likely to be sports fans
With data from our 44 million sports fans layered onto our partners’ audiences, we're creating unprecedented ways to target and connect with customers. And that’s not all that makes our program unlike any other.
Watch We Got Next—the 2025 Best Buy Ads Showcase—to hear more about the future of retail media.
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