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See how our data drives next-level results.

Topic: First-Party Data
Read Time: 3 minutes
graphic tapestry collage, displaying data "15K+ unique audience attributes",  "2B+ interactions" with headline reading "Our Data is the Difference" and an image of Lisa Valentino presenting

The retail media arena is more crowded than it’s ever been, and brands should be asking what sets one apart from the rest. 

Our answer: We have one of the most exciting data ecosystems in the world. 

It’s all thanks to passionate consumer electronics audiences who we help discover, compare, try, buy and show love to brands across the industry. 

Every moment we share with customers sharpens our ability to deliver messages that resonate. And with 2.5 billion+ online and in-store interactions each year, our understanding of what they want—and how best to reach them—continues to grow. 

Relationships, to us, are everything. Best Buy shoppers count on us to reveal enriching new tech experiences—and we continue to find better, more relevant ways to connect them with what’s next.

600

Brands we worked with in 2024

2K

Campaigns we brought live in 2024

Closing the loop. Raising the bar.

What if we told you that Best Buy Ads could prove that an investment turned untapped audiences into brand loyalists?

We offer brands a 93% revenue identification rate. This means we can tie the vast majority of our purchases back to ad exposure—a major advantage for advertisers who are under more pressure than ever to show results. 

That’s why we’re a top retail media company. Because we know winning strategies aren’t built on content and placements alone—they’re built on measurable outcomes like reach, incrementality and sales attribution.”

Lisa Valentino

President

Best Buy Ads

That ability becomes even more valuable in the upper funnel for solutions like CTV, which has a reputation for being hard to trace to conversions. We offer a variety of offsite solutions across the customer journey, and we can close the loop for each and every one of them.   

The best part? Brands who engage with us for multi-channel advertising see a 25-50% increase in campaign success compared to single channel only. And, across the board, we see 3.75x incremental ROI for our advertisers. 

3.75X

iROI on partner campaign investment

93%

Revenue identification rate

See the results for yourself.

The difference we offer is simple: we deliver solutions designed to drive results, powered by data from deep customer relationships.

Ready to see how Best Buy Ads can grow your business? 

Watch We Got Nextthe 2025 Best Buy Ads Showcase—to discover more about our partnerships, full-funnel solutions, unique connection to tech culture and so much more. 

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