You need more than a retail media network–you need a partner.
Partner is one of our favorite words.
The Best Buy Ads team is driven to craft next-level connections between brands and consumer electronics (CE) customers. But, more importantly, each one of our team members has deep knowledge about the product categories sold at Best Buy, meaning we’re able to offer more authentic tech marketing strategies.
All this expertise requires a title to match.
Meet the Partner & Category Marketing Team
From the very beginning of Best Buy Ads, we’ve celebrated the collaboration and attention to detail exhibited by our team with a name that captures their value: the Partner & Category Marketing (PCM) team.
PCM is responsible for building successful strategies and driving advertising revenue for the brands and advertisers we work with daily.
But these people are more than your average marketing managers: they’re strategic partners who fuel CE category growth.
600
Number of brands we worked with in 2024
2K
Total media campaigns
100
New brands added in 2024
3.75X
Average return on campaign investment
Seasoned Category Experts
Each CE category has immense potential—but success often hinges on subtle details that some might overlook. That’s why it pays to have someone who specializes in your industry. Each PCM team member has a dedicated category specialty that fuels their passion for helping brands achieve big goals.
From gaming to audio to kitchen appliances, there’s a PCM team member for every single CE category sold at Best Buy. They nurture these specialties by staying glued to macro industry trends, attending conferences full of like-minded experts and speaking daily with decision-makers throughout the industry.
A Single Point of Contact
One way we excel as partners is by simplifying interactions.
For the majority of our brand and advertiser contacts, we assign a dedicated PCM member to ensure greater efficiency. This person is laser-focused on helping you develop strategies that lead to success. Whether you’re a shopper marketer, brand marketer or agency media buyer, your PCM team member offers expert guidance at every stage—from first impressions to final sales and beyond.
Access to an expert who understands your vision means being able to have deeper conversations that lead to exciting strategies and discoveries. And there’s no better way to take advantage of this relationship than planning a holistic advertising experience.
Planning a Year of Opportunity
Our PCM team is responsible for collaborating with you to create annual marketing strategies, most often by identifying which key seasonal drivetimes are poised to deliver big results.
Major celebrations like the Holiday season, Mother’s Day and Father’s Day, along with iconic sales events like Labor Day and Memorial Day come with heightened purchase behavior. Each year, our team designs innovative advertising tactics tailored to deliver results during these cultural milestones. Your PCM contact will present these insights during your annual planning meetings, ensuring strategies stay fresh and impactful.
We take pride in building comprehensive, strategic partnerships that deliver value all year long. Our team’s mission is to uncover every opportunity to elevate your brand—offering you ownership of your campaigns while leveraging our expertise and insights.
Meet Your New Partner Today
From day one at Best Buy Ads, you’ll have someone firmly in your corner. With category expertise in CE, an unwavering focus on your brand and a vision that spans multiple seasons, it’s a retail media relationship like no other.
Reach out today to start unlocking CE retail media success with a true partner by your side.
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