Article

Best Buy Creative Video Gives Your Product the Star Treatment

Topic: Creative Services

Read Time: 6 minutes

Best Buy is more than the premier retailer for the most popular consumer electronics brands—it’s also the go-to partner for promoting new products, overcoming tech learning curves, and more. With full-service video production, Best Buy experts are excited to generate buzz and tell our partners’ product stories.

According to a 2024 report from Wyzowl, 82% of consumers surveyed were convinced to buy a product or service after they watched a video1. Whether used alone or in combination, Best Buy video solutions offer dynamic ways to bring new products and technology to life with visual storytelling.

Best Buy Ads Content Portfolio

Pre-Purchase: Awareness

Tech Explained

In Tech Explained videos, our Virtual Store Experts (VSEs) demystify complex topics like managing TV picture quality in simple, accessible language. These benefit-driven explainer videos are a great way to drive awareness of a product.

Primary placement: Best Buy’s YouTube Channel. Can also be placed on PDPs and/or other BestBuy.com landing pages.

“I found this really helpful and lacking in pressure tactics or high-end tech talk. Much appreciated.”
YouTube Commenter

First Look: Same-Day Launch

With Same-Day Launch, you can have a video of a VSE interacting with your product ready to publish in just one day. In these unscripted videos, which include a mix of unboxing and demonstration, VSEs use their expertise to point out key product highlights in an approachable, conversational way, just like they would in a store.

Primary placement: Best Buy’s YouTube Channel and BestBuy.com PDPs.

Pre-Purchase: Consideration

Multi-Product Solution

With Multi-Product Solution videos, partners can leverage Best Buy and its unique ability to create bundles of products and solutions that meet consumer needs. These scripted videos show customers how 3-5 products can work together to enhance their everyday lives, highlighting a specific product line or showcasing an assortment.

Primary placement: Best Buy’s YouTube Channel. Can also be placed on PDPs and/or other BestBuy.com landing pages.

Pre-Purchase: Conversion

Unbox & Demo

Unbox & Demo videos offer all the engagement of a First Look: Same Day Launch video, but with a more generous production timeline to fit your schedule. Brand partners receive the same high-quality video of a VSE unboxing and demonstrating a product, highlighting what’s included, how to use it, and key features and benefits.

Primary placement: Best Buy’s YouTube Channel and BestBuy.com PDPs.

StoryXpress

Many of our partners have deep catalogs of still product photos. The StoryXpress platform lets you transform those images into 60- to 90-second videos in minutes. With StoryXpress, users import images and copy into one of several Best Buy-branded templates. Once the content is animated, you can review, edit, and preview the video before publishing it to a PDP, usually within 24-48 hours.

StoryXpress can be the push a shopper needs to add to their cart. We’ve found that Best Buy customers convert 20+ bps higher on average when they view this video format.2

Primary placement: BestBuy.com PDPs only.

 

Post-Purchase: Support & Engage

Tech Tips

Help customers get the most out of their new purchase with a Tech Tips video. In these popular, scripted videos, on-screen talent give instructions on how to set up a product, use a key feature, and troubleshoot common problems. This format helps you stay connected to customers and ensures high satisfaction—with the product and with your brand.

Primary placement: Best Buy’s YouTube Channel. Can also be placed on PDPs and/or other BestBuy.com landing pages.

TV Unboxing

Damage from improper unboxing is a leading reason customers return TVs. We can show them how it’s done and help reduce returns with a TV Unboxing video for your product. These videos walk customers through the process of safely handling a new TV step by step, offering tips and noting common mistakes along the way.

Primary placement: BestBuy.com PDPs and/or other BestBuy.com landing pages.

“We have a full team here to help you understand how to best utilize the content offerings that we have at Best Buy. We're excited to tell more of these stories and bring this transformational technology to life.”
Megan Stevens
Best Buy Ads Director

Put your products in the spotlight

Ready to get the cameras rolling? Our Best Buy Ads retail media experts can help you build a video campaign strategy that engages, educates, and energizes your customers. Reach out today to get started.

Contact a Best Buy Ads Partner & Category Marketer

    1. Wzyowl Video Marketing Statistics 2024 
    2. Best Buy Internal Data