Best Buy Creative Video Gives Your Product the Star Treatment
Topic: Creative Services
Read Time: 6 minutes
Best Buy is more than the premier retailer for the most popular consumer electronics brands—it’s also the go-to partner for promoting new products, overcoming tech learning curves, and more. With full-service video production, Best Buy experts are excited to generate buzz and tell our partners’ product stories.
According to a 2024 report from Wyzowl, 82% of consumers surveyed were convinced to buy a product or service after they watched a video1. Whether used alone or in combination, Best Buy video solutions offer dynamic ways to bring new products and technology to life with visual storytelling.
Best Buy Ads Content Portfolio
Pre-Purchase: Awareness
Tech Explained
In Tech Explained videos, our Virtual Store Experts (VSEs) demystify complex topics like managing TV picture quality in simple, accessible language. These benefit-driven explainer videos are a great way to drive awareness of a product.
Primary placement: Best Buy’s YouTube Channel. Can also be placed on PDPs and/or other BestBuy.com landing pages.
First Look: Same-Day Launch
With Same-Day Launch, you can have a video of a VSE interacting with your product ready to publish in just one day. In these unscripted videos, which include a mix of unboxing and demonstration, VSEs use their expertise to point out key product highlights in an approachable, conversational way, just like they would in a store.
Primary placement: Best Buy’s YouTube Channel and BestBuy.com PDPs.
Pre-Purchase: Consideration
Multi-Product Solution
With Multi-Product Solution videos, partners can leverage Best Buy and its unique ability to create bundles of products and solutions that meet consumer needs. These scripted videos show customers how 3-5 products can work together to enhance their everyday lives, highlighting a specific product line or showcasing an assortment.
Primary placement: Best Buy’s YouTube Channel. Can also be placed on PDPs and/or other BestBuy.com landing pages.
Pre-Purchase: Conversion
Unbox & Demo
Unbox & Demo videos offer all the engagement of a First Look: Same Day Launch video, but with a more generous production timeline to fit your schedule. Brand partners receive the same high-quality video of a VSE unboxing and demonstrating a product, highlighting what’s included, how to use it, and key features and benefits.
Primary placement: Best Buy’s YouTube Channel and BestBuy.com PDPs.
StoryXpress
Many of our partners have deep catalogs of still product photos. The StoryXpress platform lets you transform those images into 60- to 90-second videos in minutes. With StoryXpress, users import images and copy into one of several Best Buy-branded templates. Once the content is animated, you can review, edit, and preview the video before publishing it to a PDP, usually within 24-48 hours.
StoryXpress can be the push a shopper needs to add to their cart. We’ve found that Best Buy customers convert 20+ bps higher on average when they view this video format.2
Primary placement: BestBuy.com PDPs only.
Post-Purchase: Support & Engage
Tech Tips
Help customers get the most out of their new purchase with a Tech Tips video. In these popular, scripted videos, on-screen talent give instructions on how to set up a product, use a key feature, and troubleshoot common problems. This format helps you stay connected to customers and ensures high satisfaction—with the product and with your brand.
Primary placement: Best Buy’s YouTube Channel. Can also be placed on PDPs and/or other BestBuy.com landing pages.
TV Unboxing
Damage from improper unboxing is a leading reason customers return TVs. We can show them how it’s done and help reduce returns with a TV Unboxing video for your product. These videos walk customers through the process of safely handling a new TV step by step, offering tips and noting common mistakes along the way.
Primary placement: BestBuy.com PDPs and/or other BestBuy.com landing pages.
Put your products in the spotlight
Ready to get the cameras rolling? Our Best Buy Ads retail media experts can help you build a video campaign strategy that engages, educates, and energizes your customers. Reach out today to get started.
Contact a Best Buy Ads Partner & Category Marketer
- Wzyowl Video Marketing Statistics 2024
- Best Buy Internal Data