Community Ads: Pair Your Brand with Inspirational Content Partners
Topic: Product Category Spotlight
Read Time: 5 minutes
We’re excited to introduce our newest retail media solution to help your brand form meaningful connections with tech consumers.
Introducing Community Ads — content partners who will connect you with subscribers, routine readers, and loyal followers. Whether they’re creating entertaining videos, thoughtful reviews on BestBuy.com, or informative articles, our network of collaborators will spread the word about your product using unique deliveries and perspectives.
Discover all three Community Ads categories that can add a creative, human touch to your campaigns.
1. Influencers
Shine a spotlight on your brand with a personality who specializes in one-of-a-kind content creation. Our Influencer partners can help you drive awareness to reach new audiences or seal the deal with conversion-driving content and affiliate links.
It all happens on Instagram, TikTok, and YouTube. After you decide that you want to work with an Influencer for your advertising efforts, our team will help identify the ideal partner to amplify your product.
Our roster of creators — who routinely converse with their audiences — specialize in turnkey projects. After you share your mission and send your product, they’ll produce content independently in their personal style. Our team will manage communication every step of the way to ensure a smooth process and an outstanding end result.
2. Onsite Product Reviews
Reviews on BestBuy.com give shoppers a chance to read consumer breakdowns of nearly any product. Using our Onsite Product Reviews, you can populate your product pages by leveraging the perspectives of knowledgeable Best Buy customers.
For newer products, engage in product seeding with our Tech Insider Network. This group of passionate electronics consumers specializes in giving honest, thoughtful, and informative feedback. By sending new products to this group, you can ensure there are valuable reviews on BestBuy.com right after launch so you can help inform future buyers.
Review Accelerator is our ongoing way of encouraging product reviews. Shoppers who buy are encouraged to provide their prompt feedback in exchange for an instant Best Buy reward certificate.
3. Affiliates
Our Affiliate partnerships connect you with trusted third-party sites that specialize in both content and cash-savings.
Content Publishers, like Wirecutter and CNET, are some of the foremost places to learn about the best of the best in tech. Consumer electronics shoppers routinely visit these sites and subscribe to receive updates to guide their future purchases. From “Best of” lists to in-depth product breakdowns, these publishers deliver reputable analysis of products, top-notch SEO, and professional-grade writing.
Deal & Cash Back services, like RetailMeNot, are another Affiliate option available for our partners. Shoppers follow and frequent these sites to find deals on the products they’re after and discover new ones along the way.
Find Your Perfect Content Collaborator Today
No matter which option you choose, Community Ads are guaranteed to get your brand in front of a passionate audience. Contact a Best Buy Ads expert to discover the best approach for your campaigns.
