Article

Cut Through the Email Clutter with Best Buy Ads

Topic: Program Benefits

Read Time: 2 minutes

Illustration of a laptop with an email envelope icon on screen

Brands are sending more emails than ever.1 The channel is also experiencing year-over-year growth in key areas, further establishing it as a vital tool for delivering time-sensitive information.

Part of the success comes from its effectiveness during peak buying periods. 69% of respondents to a 2023 survey said they prefer receiving holiday deal information via email. Brands answered the call with 1.83 billion emails sent during Black Friday 2023, a 13% increase from 2022.2

Thanks to deep customer relationships with 200M+ Best Buy shoppers, our emails are designed to reach your most relevant audiences during holidays, product launches, and more.

Take a look at your options for email marketing through our Direct Ads solution.

Stand-Alone Emails

Cut through cluttered inboxes with targeted emails throughout your customer’s purchase journey. Each send comes directly from Best Buy to establish instant credibility.

Working with Best Buy creative teams, your email supports a variety of content including video, animation, and even personalized offers. Stand-Alone Emails guarantee two million impressions to spread your message to highly engaged intender audiences.

Illustration of a laptop showing a stand-alone email example.

Promotional Emails

Speak to Best Buy customers through Promotional Emails showcasing relevant products and offers, all with targeting that leverages predictive audiences. This broad-reach option has the potential to garner millions of impressions at the highest tier.

Illustration of a laptop showing a promotional email example.

Start Showing Up in Inboxes

Ready to hit send and deliver relevant messages to your customers? Find out more about email marketing, Direct Ads, and reaching consumer electronics audiences.

Contact a Partner & Category Marketer today to get started.

    1. Omnisend, “Email, SMS, and push marketing statistics for ecommerce in 2024”

    2. eMarketer, “Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period,” November 28, 2023