Article

Discovery Starts Here: How to Introduce Your Brand to Tech Audiences

Topic: Awareness

Read Time: 3 minutes

Consumer electronics shoppers have a wide range of passions that they wear proudly on their sleeves—like dedicated home renovators, curious culinary enthusiasts, die-hard sports fans, you name it. At Best Buy Ads, we harness our deep customer relationships to introduce these varied customers to your brand at the perfect moment.

How can you make an unforgettable first impression with our highly targeted first-party audiences? Let’s dive into how we can reach them with impactful discovery touchpoints.

In their living rooms with CTV

While they’re comfortable on the couch streaming their favorite shows, we can bring your brand to life with CTV advertising. Offering the experience of linear television, CTV delivers greater buying flexibility and shares your brand’s story outside of Best Buy properties with powerful 15-second ads.

CTV ads are non-skippable and have sound automatically engaged. This ensures your message is received by each viewer to influence purchase decisions and propel them further down the sales funnel.

And thanks to our partnership with Roku Advertising, we can capture deep insights and utilize highly accurate targeting at every phase of the campaign.

On their favorite websites with Digital Video

From laptops to smartphones, Digital Video is a dynamic way to create emotional connections with consumers through quick storytelling in a click-efficient ad format.

A part of our Video Ads solution, Digital Video seamlessly integrates into desktop and mobile ad environments. Virtually any website is a setting for discovery with this engaging ad format.

On social media with influencer content

The best discoveries often come from authentic voices giving genuine testimonials. That’s where our Awareness Influencers come in. These popular creators (100K-1M+ followers) will champion your product, brand, or service to their loyal audiences, delivering an attention-grabbing first impression.

Our shoppers increasingly spend time with influencer content and seek out recommendations when exploring their social media feeds. These creators will drive scale and engagement with your target audience on TikTok, Instagram, and YouTube, encouraging their followers to discover and shop for your product at Best Buy.

Each Best Buy Ads Influencer is carefully selected to help your brand enter the conversation within social communities, not interrupt it.

Introduce your brand to shoppers

Awareness is just the first chapter of what a comprehensive Best Buy Ads campaign can accomplish for your brand. Learn how to make lasting first impressions and engage customers throughout their journey. Reach out to our team today to get started.

Contact a Best Buy Ads Partner & Category Marketer