We typically have several meetings with our brand partners, pulling in different experts at Best Buy Ads — such as our Reporting & Insights team — to create a robust plan for the year. These discussions are where we encourage questions, curiosity, and discovery.
We want to help you accomplish your goals, but also want to introduce all the options available, not just familiar tactics. For example, many partners enter conversations asking for low-funnel tactics to drive immediate sales, like a robust presence on BestBuy.com. However, targeting consumers on the site and ignoring the top of the funnel can limit growth, so we might recommend earmarking budget for offsite display advertising in this case.