Article

How Affiliates Share Exciting Opportunities with Shoppers

Topic: Product Spotlight

Read Time: 3 minutes

Half of U.S. marketers are relying on affiliate marketing throughout the sales funnel.1 With these third-party content partners, brands are finding success helping consumers discover, research, and evaluate their latest products.

Best Buy Ads Affiliates illuminate the customer journey with educational articles, exciting deals, and other content that empowers consumer electronics customers to make a confident purchase.

Our Affiliates inspire audiences

We use our Affiliates to strategically place product information across the web. As a part of our Community Ads solution, our brand partners benefit from articles and media placements on websites like WireCutter, RetailMeNot, and more.

Common formats include in-depth product breakdowns, best-of lists, and reputable analysis of products, all leveraging professional writing and SEO. This type of content is resonating with consumers, with one survey revealing that seven in 10 enjoy reading online articles before purchasing.2

Best Buy Ads Affiliates can serve every brand category in consumer electronics. We have hundreds of relationships with publications and understand the strengths of their unique audiences. Using these insights, we can help craft the perfect opportunity for your brand.

“Affiliate marketing is a powerful way to reach new customers and drive conversions by leveraging the trust and authority of established media outlets. It's a win-win situation for both brands and publishers, as they can create engaging and informative content that helps consumers make informed decisions.”
Seth Hagerty
Senior Director, Performance Marketing
Best Buy

CNET is enhancing the Best Buy experience

Our latest venture with CNET is transforming how consumer electronics brands engage with audiences who are shopping for the latest technology. Customers will see curated content, product reviews, and unbiased editorial advice from CNET’s experts across various Best Buy channels in a first-of-its-kind collaboration.

“This partnership allows us to integrate expert advice throughout every stage of the customer’s shopping journey, as well as leverage these insights to unlock new levels of personalization and engagement for our customers and partners,” said Jennie Weber, CMO at Best Buy

Click here to learn how this CNET partnership helps customers make more informed purchases online and in-store at Best Buy.

Partner with our Affiliates today

Affiliate content is a growing way to give customers a more informed purchase journey. Connect with a member of our team today to learn how your brand can benefit from content articles, deal & cash back sites, and more.

Contact a Best Buy Ads Partner & Category Marketer

    1. eMarketer, “Affiliate Marketing 2023: Stretching the Funnel to Find Growth”
    2. Criteo, “Why Consumers Like Shopping on the Open Internet”