Article

How to Plan a Year of Retail Media Advertising

Topic: Annual Planning

Read Time: 4 minutes

Best Buy Ads leverages deep relationships with consumer electronics customers to craft compelling brand experiences for our partners.

Shaping customer perception is a year-round job—and many of our most comprehensive and strategic partnerships have 365 days of opportunities mapped out well in advance.

We encourage brands to think big when they plan with us. As a comprehensive retail media partner, we have a vast number of ways to buy into our program. The sooner you begin, the sooner you can capitalize on your brand’s potential.  

Meet Your Annual Planning Partners

Our Partner & Category Marketing (PCM) team supports each and every one of our brand partners. No matter if you’re a shopper marketer, brand marketer, or an agency media buyer, the PCM team offers expert guidance every step of the way with a dedicated category expert assigned to each client. 

In addition to PCM experts, our extended team at Best Buy Ads includes reporting and insights, account management, and media strategy pros to help you align on opportunities.

“Our program is more accessible than it’s ever been. We have more ways than ever for brands to buy into Best Buy Ads and deliver a customer-centric approach.”
Megan Stevens
Director of Partner & Category Marketing
Best Buy Ads

Finding Your Time to Shine

We have a range of annual planning opportunities that can be broken down into three paths.

1. Always-On Exposure

Consistent, year-round media placements provide a reliable way to promote evergreen creative across all seasons—from paid search ads featuring tried and true products to in-store video highlighting in-stock SKUs. Explore our suite of Solutions to see all the ways you can build a steady retail media presence.

2. Best Buy Drivetimes

Our drivetimes are when we see significant traffic to our stores and web properties. From crowds of customers dashing in for holiday gifts, to families stocking up for their students during back-to-school season, your brand can make waves with well-timed, thematic advertising to capitalize on the most significant times of the year.

3. Make Your Moment

Your message. Your objective. Build a customized marketing campaign that reaches our audiences with tactics that seize your brand’s moment. Whether it’s a product launch or your major sales event, we have the resources to put your brand’s unique message front and center when it matters most.

Crafting Your Creative

For the messages that our audiences experience online, in-store, at home, and throughout their customer journey, we offer several creative approaches.

  • Bring your own creative: Leverage your own creative assets and key messages to promote your priorities. On our end, we’ll ensure those messages reach highly targeted audiences through select channels and formats.
  • Co-branding: Take advantage of shared brand credibility, combining your messages with our creative and reaching our audiences through expanded channels and formats.
  • Custom: Leave the messaging and creative to us. Tap into the power of Best Buy brand strategy, design, and media, partnering to tell custom stories that will maximize your brand’s presence.

Before You Start Planning

We have a range of annual planning opportunities that can be broken down into three paths.

1. Start With the Big Picture

Share high-level goals before requesting individual tactics.

2. Keep An Open Mind

Embrace emerging advertising channels recommended by the PCM team.

3. Be an Early Bird

Capitalize on the biggest consumer electronics moments of the year as early as possible.

4. Bring Everyone to the Table

Invite your agency partners to planning meetings.

Put Success on Your Calendar

Ready to build a year-long, business-driving retail media strategy? Connect with a PCM team expert to begin the annual planning journey.

Contact a Best Buy Ads Partner & Category Marketer