Inside the Best Buy App: Exclusive Opportunities for Shoppers and Brands
Topic: Best Buy App
Read Time: 5 minutes
The Best Buy App is a must-have tool for tech shoppers—putting nearly the entire Best Buy store right into their pockets. This enhanced shopping experience makes finding the right products easier than ever thanks to exclusive features and captivating in-app advertising.
Both shoppers and brands can take advantage of exciting opportunities within our innovative shopping tool. Take a look inside the Best Buy App to learn how each audience can benefit from this tech destination.
Shopping in the Best Buy App
1. A World of Discovery
The Best Buy App offers an immersive experience at a shopper’s fingertips. The Discover tab of the app is home to a streamlined recommendations page featuring exclusive Drops (limited runs of products available only in the app), a library of video content highlighting the latest and greatest in tech, and even gamified moments to spotlight featured products.
Best Buy is always finding ways to create new and improved in-app features that make shopping fun, educational, and fulfilling, and the Discovery tab is where those innovations come to life.
The Best Buy App features an AI-powered home screen that customizes content and advertisements with maximum relevance for each shopper’s consumer tech journey. This allows them to spend less time searching and more time interacting with their favorite brands. The more a customer uses the app, the more personalized their app becomes.
And with a dedicated Deals tab, the app offers a one-stop-shop for personalized savings recommendations based on a shopper’s preferred product categories, brands, and other preferences. But that’s not all. My Best Buy Plus and My Best Buy Total members also enjoy special offers, access to exclusive events, extended return windows, and more within the app.
The Best Buy App is a must-have even for in-store shoppers. Users can skip the wait with self-checkout, all by locating their product and scanning the barcode with the reader via the app’s search bar.
Before checking out, shoppers can ensure they’re making the right purchase by browsing onsite reviews, using an AR viewer to see how the product will fit inside their space, and checking inventory in other stores if needed. With both the app and the expansive store footprint, shoppers can get the best of both worlds.
Advertising in the Best Buy App
The Best Buy App is a game changer for consumer tech shoppers. With personalized creative that populates for each app user, brands who intend to reach shoppers have significant opportunities within the app. Here are three of our favorite in-app ad formats you can use to pique the interest of tech audiences.
Sponsored Products blend seamlessly into the Best Buy App experience as customers search, browse, and buy. These native ads are driven by product attributes, relevance, and customer behavior, ensuring your brand is visible at the perfect moment.
Boost your brand’s visibility and drive conversions on the Best Buy App homescreen and in multiple locations throughout the user experience. Whether you’re launching a new product, promoting a special offer, or increasing brand awareness, these ads can be customized to meet your needs.
Engage consumers on a deeper level with attention-grabbing video as soon as they open the Best Buy App. These video digital banners play automatically, allowing your brand to tell a compelling story, highlight promotions, or showcase product features.
The Go-To App for Consumer Tech
Ready to create your in-app advertising experiences? Contact a member of our team today to learn how you can boost your brand inside the Best Buy App.
