Relationships Are Everything: 3 Ways My Best Buy Memberships Elevate Retail Media
Topic: Membership
Read Time: 5 minutes
Technology can be complicated. My Best Buy Memberships take out all the complexity so members can fully enjoy their new tech—along with savings, benefits, offers, and more.
However, there’s more to this relationship than additional perks for shoppers. My Best Buy Members have deeper relationships with Best Buy, turning to in-store and online experiences that help them discover, buy, and extend the life of their tech. Memberships are key to customer engagement and reflect how well Best Buy knows and supports its customers.
As a brand or agency, you can successfully reach this highly engaged audience by partnering with Best Buy Ads. See all the ways you can benefit from this program and how to start building meaningful relationships with our audiences.
A peek into our memberships
The My Best Buy Total Membership connects customers to specialized services such as support, production protection, setup, troubleshooting, and repair. Our paid memberships total 7M+ and continue to grow because these programs help customers save time and money, reduce stress, and enrich their lives through technology.
There are three membership tiers:
- My Best Buy – Free
- My Best Buy Plus™ – $49.99/year
- My Best Buy Total™ – $179.99/year
The free plan offers free shipping with no order minimums plus convenient, time-saving features like quick checkout and online order tracking. My Best Buy Plus includes exclusive access to sales, member prices, events, products, free 2-day shipping, and an extended 60-day return and exchange window. With a Total plan, members get all that plus protection plans, including AppleCare+, 24/7 tech support, VIP member support, and 20% off repairs.*
These perks reinforce Best Buy as a sought-after destination for consumer electronics and give customers a compelling reason to purchase.
Now that you know the benefits to shoppers, let’s look at what brands can gain from Best Buy memberships.
1. A deeper level of engagement
As a trusted resource on all things consumer electronics, Best Buy engages with customers on a much deeper level. These close relationships develop for many reasons, including:
- Researching and buying tech is a more thoughtful process than most consumer products. With how advanced and interconnected technology is today, outfitting your home or office with the latest devices is closer to buying a car than an item on your grocery list. Even products with a shorter consideration timeline benefit when customers understand the tech landscape. With this knowledge, your audience can easily find just the thing they need.
- Knowledgeable Blue Shirts interact with our customers in-store and online, offering specific guidance to help them make the best purchase and take full advantage of their products. The sophistication of connected devices is one area where Blue Shirts and Geek Squad Agents often lend their expertise and provide a higher level of service past the buying stage.
As you can see, our relationships are so much more than transactional. Best Buy customers spend precious time with us, opting into ongoing support and communications so they stay in the loop. They rely on our employees to guide them through the process, and they look to us after purchases to support them when enjoying their new tech.
This is especially true for My Best Buy Members, who, on average, interact with us more frequently and are more likely to use the app than non-members. And because they interact with us more, we understand their wants and needs and know exactly what kind of messages will resonate with them.
2. Advanced targeting capabilities
Whether you’re looking to launch new products, introduce your brand to new customers, or find purchase-ready prospects, we combine the best signals from our online, in-store, service, and support data using advanced data science techniques and machine learning.
Here are a few examples of how My Best Buy Memberships help you seize advanced targeting opportunities:
- Drive purchase by versioning your message to members, highlighting the benefits they have at their disposal.
- Deliver the most relevant messages through email campaigns with enhanced targeting that utilizes behavioral, transactional, membership, and demographic data to reach the right audience.
We continue to prioritize engagement with our members throughout their journeys, and the results show it. Serving up the right message at the right time based on behaviors is key to reaching business goals.
3. Sales and loyalty results
It isn’t just that My Best Buy Members opt into more communications and seek out advice from Best Buy. It’s about what those actions lead to: sales and upgrades.
My Best Buy Members purchase more often than non-members and spend more overall. This means they have a greater customer lifetime value, making them an optimal audience for brands to reach.
To help deliver on business goals, we continue to enhance member experiences with benefits and savings displayed for members and potential members across our properties. And because you’re able to reach customers with personalized messages and advanced targeting, you have a direct path into their buying process and beyond.
Start connecting with loyal members
My Best Buy Memberships add another level of depth and impact for Best Buy Ads and its partners. Thanks to these meaningful memberships, when you work with us, you can:
- Participate in exclusive sales events and provide exclusive offers to best engage our My Best Buy Plus™ and My Best Buy Total™ members.
- Boost customer purchase confidence during the shopping and buying phase by highlighting the included product protection plans that Total members receive (that many would consider paying for) for added peace of mind.
Start reaching My Best Buy Members from discovery through purchase. Reach out to our team today to get started.
*See the plans for details and exclusions.
