Take the Tour: Four Impactful Experiences in Best Buy Stores
Topic: Best Buy Stores
Read Time: 4 minutes
Buying the latest tech online is easier than ever with one-click payments, shoppable ads, and other convenient ways to pay. However, in-person experiences still help brands make a lasting impression—especially at Best Buy. With millions of customers who shop in-store, the floor of a Best Buy is the place to receive expert advice, witness live product demos, and get hands-on with the latest tech.
Want to experience a store for yourself? Take a tour through four Best Buy moments that are worth the trip.
1. Stepping Inside: Fulfillment at its Finest
Even before they park at a local Best Buy store, shoppers pass by curbside pickup areas where tech is hand-delivered to vehicles by a Blue Shirt. As they walk through the main entrance, some locations have 24/7 pickup lockers where online buyers can collect orders at their convenience.
Even with more traditional in-store order pick up, customers have the chance to stop in and connect with our team to ask questions about their new purchase and complete a pickup.
Any digital transaction can lead to a brick-and-mortar experience. Many of our online sales are collected in-store at Best Buy, where we have more secure ways than ever for customers to pick up their products.
2. On the Floor: Connect With Experts
The moment a shopper steps onto the floor of a Best Buy store, Blue Shirts are ready to give them a warm welcome. These in-store experts aren’t your typical sales associates—they’re enthusiasts who can put themselves in the shoes of a customer and bring tech to life thanks to hands-on education.
No matter what in-store shoppers are looking for, our Blue Shirt experts can offer their in-depth understanding of the product, suggest multi-product solutions, and share other details that arm the customer to make an informed purchase.
3. Store Experiences: Get Hands-On With the Latest Tech
Around every corner, Best Buy puts products in the spotlight with immersive and educational shopping experiences. From interactive displays to product expertise, these moments inside a store are the ultimate way to discover what’s new.
Earlier this year, Best Buy launched Copilot+ PCs—the fastest, most intelligent Windows PCs ever, featuring innovative tech like AI image generation, enhanced video calls, and more.
To teach shoppers how they can take work and play to the next level, Best Buy certified over 30,000 Blue Shirt and Geek Squad Agents on Copilot+ PCs through a comprehensive training program. At hundreds of locations nationwide, where promo signage builds excitement throughout the store, shoppers can witness dynamic live demos of Windows Studio Effects, Cocreator, and Live Captions.
In-store experiences can also feature custom, hands-on moments for a particular product. For example, Best Buy is the destination for the Samsung Galaxy Ring, offering an experience where shoppers use ring-sizing kits to find the perfect color and fit before making their purchase.
4. Exploring Aisles: Encounter Exciting New Brands
For our brand partners, we offer ad space throughout each store on captivating displays that inspire shoppers with the latest and greatest.
Ads on our TV Walls and PC Monitor Walls are housed inside content loops, alongside Best Buy-themed video. Utilizing these high-traffic locations can boost brand awareness, promote sales, and share product details with an engaged audience.
Combined with other in-store ads like proximity messaging, a 30-second video in the aisles of a Best Buy store can be one of the best ways to begin a customer relationship.
See What Else Is in Store for Your Brand
In-store visits can turn a prospective customer into a dedicated brand advocate. Connect with a member of our team today to find out how your product can come to life inside a Best Buy store.
