Article

We’ve Partnered with CNET to Enhance the Customer Shopping Journey

Topic: Partnership

Read Time: 2 minutes

We’re joining forces with CNET for a first-of-its-kind partnership between a publisher and a retail media network.

With a combined reach of 50 million unique visitors per month, Best Buy and CNET are now offering new ways for brands to engage with audiences who are shopping for the latest technology.

Customers will see curated content, product reviews, and unbiased editorial advice from CNET’s experts across various Best Buy channels — such as BestBuy.com, Best Buy stores, and the Best Buy Mobile App.

“When shopping for technology, we know that many consumers like to do their own research and turn to Best Buy and CNET to help them explore, discover, and get inspired by new and exciting technology,” said Jennie Weber, CMO at Best Buy. “This partnership allows us to integrate expert advice throughout every stage of the customer’s shopping journey, as well as leverage these insights to unlock new levels of personalization and engagement for our customers and partners.”

“This partnership allows us to integrate expert advice throughout every stage of the customer’s shopping journey...”
Jennie Weber
Chief Marketing Officer
Best Buy

A Data-Driven Relationship

As part of the partnership, our brands are also initiating a new retail media model. Advertisers will be able to share ad spaces across Best Buy and CNET, allowing them to see the impact of their advertising campaigns through a full-funnel, closed-loop media solution. This brings a more comprehensive approach to better understand shopping behaviors and gain valuable audience insights to ensure the right content aligns closely with customers preferences.

“This partnership sets a powerful precedent for how content and retail media brands can collaborate to bring more opportunities to both consumers and advertisers,” said Lauren Newman, Executive Vice President of Revenue at CNET. “With a focus on data-driven insights, we’re introducing a new standard to help brands expand audience reach and measure the impact across what was previously a fragmented digital media ecosystem.”

Best Buy and CNET have already seen positive results from testing done on Best Buy channels earlier this year. Integrating CNET’s insights and expertise in Best Buy stores and on BestBuy.com helped increase consumer trust. From a survey of consumers who were part of an in-store test, 86% said that seeing CNET’s content while shopping made them more confident in their tech purchases and the content helped garner a 25% lift in purchase intent.

Start Reaching Shoppers with Editorial Content

Ready to find out how your brand can get in on this exciting new CNET partnership? Reach out to an expert on our team today.

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