A leading electronics brand increased sales week over week during a key launch period.
Client
A leading electronics brand
Campaign
Launch Promotion Event
Category
Cross-Category: Mobile, Wearables, Headphones
increase in online units sold
Challenge
Amplify presence to drive sales during a key launch period.
A leading electronics brand was looking to drive revenue growth and gain market share during a crowded release season.
Solution
Reach in-market audiences on the move.
Using a two-pronged approach, we leveraged Best Buy’s rich first-party data to zero in on intender and search audiences who were in the market for their cross-category selection of products. We then paired that with a variety high impact display placements across desktop, mobile and app.
Discover
Audiences were engaged by cross-category tech and promotional messaging as they were exploring, learning, and narrowing their options.
Product: Onsite display (standard & premium)
Shop
Customers converted when they were introduced to messaging at point of sale—which helped increased urgency and removed hesitation.
In-store (proximity messaging)
Buy
Own & Enjoy
Activation
Balanced a product focus with a highlight on promotional messaging.
We utilized high-impact display units and in-store advertising to bring prominence to the program. This simplified approach placed heavy emphasis on the product arrangement along with the promotional messaging—ultimately driving online and omni-channel sales during this one-week event.
Results
They leveraged an omni-channel approach to serve ads at key moments of their shopping experience.
lift in online revenue*
lift in online units sold*
lift in product page views*
lift in omni-channel revenue*
*all stats are compared to week prior
