A leading meal kit company found innovative ways to drive customer acquisition.
Client
Leading Meal Kit Company
Campaign
Customer acquisition beta
Category
Non-endemic
new qualified prospects reached
Challenge
Find innovative ways to reach new customers.
The meal kit company was looking for a unique way to reach new customers and diversify their marketing tactics to reach prospects with attributes that were similar to their loyal member base.
Solution
Reach an untapped market through a retail partnership.
Tapping into Best Buy’s first-party data, the brand uncovered millions of prospective customers with attributes similar to their existing subscribers.
Activation
Applied an omni-channel targeting approach.
Targeted three contextually relevant audience segments with with high conversion potential using direct mail and offsite display:
- Health & Wellness
- Cooking Afficionados
- Small Appliance Purchasers
Results
We helped the brand leverage savvy targeting tactics to build a relationship with our members.
“Partnering with Best Buy has been a terrific experience. The team is very knowledgeable and flexible, always willing to work together with brand partners to achieve the desired outcome & KPIs. They’re also always brainstorming new, out-of-the-box initiatives based on our feedback, making them a true partner we love to test new ideas with!”
impressions
new qualified prospects*
above impression goal*
*all stats are compared to 3 weeks prior
