A leading meal kit company found innovative ways to drive customer acquisition.
Leading Meal Kit Company
Customer acquisition beta
new qualified prospects reached
Find innovative ways to reach new customers.
The meal kit company was looking for a unique way to reach new customers and diversify their marketing tactics to reach prospects with attributes that were similar to their loyal member base.
Reach an untapped market through a retail partnership.
Tapping into Best Buy’s first-party data, the brand uncovered millions of prospective customers with attributes similar to their existing subscribers.
Applied an omni-channel targeting approach.
Targeted three contextually relevant audience segments with with high conversion potential using direct mail and offsite display:
- Health & Wellness
- Cooking Afficionados
- Small Appliance Purchasers
We helped the brand leverage savvy targeting tactics to build a relationship with our members.
“Partnering with Best Buy has been a terrific experience. The team is very knowledgeable and flexible, always willing to work together with brand partners to achieve the desired outcome & KPIs. They’re also always brainstorming new, out-of-the-box initiatives based on our feedback, making them a true partner we love to test new ideas with!”
new qualified prospects*
above impression goal*
*all stats are compared to 3 weeks prior