A leading meal kit company found innovative ways to drive customer acquisition.

Client
Leading Meal Kit Company

Campaign
Customer acquisition beta

Category
Non-endemic

new qualified prospects reached

Challenge

Find innovative ways to reach new customers.

The meal kit company was looking for a unique way to reach new customers and diversify their marketing tactics to reach prospects with attributes that were similar to their loyal member base.

Solution

Reach an untapped market through a retail partnership.

Tapping into Best Buy’s first-party data, the brand uncovered millions of prospective customers with attributes similar to their existing subscribers.

Activation

Applied an omni-channel targeting approach.

Targeted three contextually relevant audience segments with with high conversion potential using direct mail and offsite display:

  • Health & Wellness
  • Cooking Afficionados
  • Small Appliance Purchasers

Results

We helped the brand leverage savvy targeting tactics to build a relationship with our members.

“Partnering with Best Buy has been a terrific experience. The team is very knowledgeable and flexible, always willing to work together with brand partners to achieve the desired outcome & KPIs. They’re also always brainstorming new, out-of-the-box initiatives based on our feedback, making them a true partner we love to test new ideas with!”

impressions

new qualified prospects*

above impression goal*

*all stats are compared to 3 weeks prior