Success Story
A high-end audio brand drove sales event conversions with Display Ads
Campaign: Sales Event
Conversions climbed
Challenge
Choosing a sales event strategy with measurable results
Our partner, a leading audio brand, was looking for the best way to lift conversions during an upcoming sales event — along with data to prove the success of our recommendation.
Solution
Leveraging the power of onsite display advertising
Our team proposed an onsite Display Ads campaign to align the sales event with two key buying moments on BestBuy.com and the Best Buy app: Back to School and the kickoff of football season.
To gauge how effective the ads were at driving revenue, we also recommended an A/B test. 90% of the audio brand’s target audience received an even split of three ads for soundbars, headphones, and portable audio devices. Messaging in this group showcased sales event information, including discounts to help entice action.
We served the remaining 10% of shoppers a generic message from Best Buy, providing a control group to measure against.
Activation
Inspiring shoppers with amazing audio deals
By activating Display Ads on BestBuy.com during key buying moments, we motivated shoppers to add to their cart, buy discounted products, and spend more on their purchase. Soundbars experienced the largest increase in conversions on desktop at +64.1%,* with headphones driving the most mobile conversions with a +56.9%*increase.
Our unique onsite inventory, first-party data, and deep understanding of shopping behavior helped us deliver the lift our partner was looking to achieve. The audio brand is eager to use our findings to inform their future campaigns on BestBuy.com.
*Best Buy Internal Data, 2023
