Success Story
A leading electronics brand increased sales week over week during a key launch period.
Campaign: Launch Promotion
Online units sold increased
Challenge
Amplify presence to drive sales during a key launch period.
A leading electronics brand was looking to drive revenue growth and gain market share during a crowded release season.
Solution
Reach in-market audiences on the move.
Using a two-pronged approach, we leveraged Best Buy’s rich first-party data to zero in on intender and search audiences who were in the market for their cross-category selection of products. We then paired that with a variety high impact display placements across desktop, mobile and app.
Activation
Balanced a product focus with a highlight on promotional messaging.
We utilized high-impact display units and in-store advertising to bring prominence to the program. This simplified approach placed heavy emphasis on the product arrangement along with the promotional messaging—ultimately driving online and omni-channel sales during this one-week event.
*All stats are compared to week prior.
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