Success Story

A leading electronics brand increased sales week over week during a key launch period.

Category: Multi-Category

Campaign: Launch Promotion

Online units sold increased


Amplify presence to drive sales during a key launch period.

A leading electronics brand was looking to drive revenue growth and gain market share during a crowded release season.

Over-the-shoulder photo of a person seated, wearing earbuds, and looking at a smartphone screen


Reach in-market audiences on the move.

Using a two-pronged approach, we leveraged Best Buy’s rich first-party data to zero in on intender and search audiences who were in the market for their cross-category selection of products. We then paired that with a variety high impact display placements across desktop, mobile and app.


Balanced a product focus with a highlight on promotional messaging.

We utilized high-impact display units and in-store advertising to bring prominence to the program. This simplified approach placed heavy emphasis on the product arrangement along with the promotional messaging—ultimately driving online and omni-channel sales during this one-week event.


lift in online units sold*


lift in omni-channel revenue*


lift in online revenue*


lift in product page views*

*All stats are compared to week prior.