Success Story
A leading headphones brand was heard loud and clear using mobile ad placements.
Campaign: Mother’s Day
Online revenue increased
Challenge
Break through the promotional clutter to drive online sales.
A leading headphones brand needed a way to break through the Mother’s Day promotional clutter to drive sales of their earbuds during a critical holiday timeframe, reaching moms and Mother’s Day gift shoppers.
Solution
Apply a hyper-targeted, mobile-first approach.
Using a hyper-targeted approach, a variety of high-impact and homepage takeover ads were served across desktop, mobile and app to reach consumers who had a high in-market propensity for earbuds.
Activation
Used a mix of high-impact mobile and homepage placements.
Using high-impact display and in-store advertising, we were able to drive awareness of their product with added impressions—leading to greater consumer awareness to keep the brand top of mind as users shopped online. This ultimately drove an increase in online sales of their products over the holiday timeframe.
*All stats are compared to week prior.
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