A leading meal kit company found innovative ways to drive customer acquisition.
Campaign: Customer acquisition
New qualified prospects reached
Find innovative ways to reach new customers.
The meal kit company was looking for a unique way to reach new customers and diversify their marketing tactics to reach prospects with attributes that were similar to their loyal member base.
Reach an untapped market through a retail partnership.
Tapping into Best Buy’s first-party data, the brand uncovered millions of prospective customers with attributes similar to their existing subscribers.
Applied an omni-channel targeting approach.
Targeted three contextually relevant audience segments with high conversion potential using direct mail and offsite display:
*All stats are compared to three weeks prior.