PMG delivered content to holiday electronics shoppers to boost pajama sales for their client.

Success Story

PMG delivered content to holiday electronics shoppers to boost pajama sales for their client.

Client: PMG
Category: Non-Endemic
Campaign: Customer acquisition

Purchase intent rose

Challenge

Moving shoppers from awareness to consideration.

Digital marketing agency, PMG, was looking to capture the attention of active holiday shoppers to drive pajama sales during a critical retail season for their leading apparel retailer client.

Photo of two children diving onto their parents’ bed, each child holding an unopened construction toy package

Solution

Dressing up the perfect geo-targeted content to capture attention and generate sales.

We set our sights on reaching active holiday shoppers, piquing their interest and influencing their shopping behavior with an attention-grabbing, geo-targeted approach at more than 460 Best Buy stores located near their client’s retail store locations.

Activation

Tuning in new customers with in-store video content.

We leveraged in-store advertising on our TV and PC monitor wall to reach active holiday shoppers with high-quality video content that captured attention and influenced customers’ next stop during their holiday shopping.

42%

lift in purchase intent*

81%

of shoppers were likely to buy holiday pajamas with PMG’s client*

21M

impressions delivered*

“Working with Best Buy Ads allowed us to find a connection to unique audiences that aligned to our client’s business goals during the holiday season. The quick planning and smooth execution led to strong results, and we look forward to continued success through our partnership with Best Buy Ads!”
Mary Walkup
Sr. Director, Client Strategy
PMG
Download case study

*Among Best Buy in-store channel views who recalled the ad.

Related articles

A leading electronics brand increased sales week over week during a key launch period.

Success Story

A leading electronics brand increased sales week over week during a key launch period.

A leading headphones brand was heard loud and clear using mobile ad placements.

Success Story

A leading headphones brand was heard loud and clear using mobile ad placements.

A leading meal kit company found innovative ways to drive customer acquisition.

Success Story

A leading meal kit company found innovative ways to drive customer acquisition.

See what’s possible.

Let’s get started

BestBuy.com

Corporate Information

Conditions of Use

Privacy

Online Analytics Policy