Welcome to the 2026
Best Buy Ads Showcase
Experience the future of commerce media.
Where tech culture comes alive.
Where innovation doesn't just show up. It shows results.
With new formats, deeper experiences, sharper data, holistic measurement and stronger performance.
Powered by a connected network designed to reach your audience in the moments that matter most.
Because today, decisions happen everywhere: online, on CTV, through LLMs, on social media and in-store.
Experience the future of Best Buy Ads: where culture, commerce and performance come together.
Explore The Drops.
The power of scale, trust and expertise.
Best Buy’s 60-year legacy, expanded reach and human-powered expertise come together to shape the future of commerce, media and the customer experience.
Connecting commerce, media, and technology to drive measurable growth.
Last year we made commitments to the industry. This year we shipped. Hear what we’ve built, how it performed, and what’s dropping next.
Our holistic measurement approach.
We’re all about proof over promise. Hear how Circana validates us across the funnel, and what we’re building in multi-touch attribution and incrementality.
Expanding footprint creates more ways for brands to connect.
Best Buy is expanding and growing our reach across stores, product categories, our digital marketplace, and CTV, creating new ways for brands to reach engaged tech consumers through immersive experiences, expanded audiences, AI-driven innovation, and exclusive media opportunities.
New media products bring brands closer to the tech purchase journey.
Discover how Best Buy Ads is helping brands reach tech shoppers throughout the entire purchase journey with Best Buy CTV powered by purchase and device data, creator-driven content through Best Buy Creators, and captivating in-store experiences that combine premium reach, trusted influence, and full-funnel measurement.
Evolving the Best Buy brand for a more personal tech future.
Best Buy is sharpening its brand around a simple belief: tech is personal. See how the company is evolving its marketing, customer experience and holiday messaging to build deeper customer partnerships through innovative storytelling—all brought to life through Best Buy Studios.
Meet our speakers.
Forward Looking and Cautionary Statements
This meeting is intended to provide information to potential customers of Best Buy Ads. It is not intended as a communication to shareholders or other holders of securities of Best Buy (the “Company”) and is not an offer of any securities of the Company. The Company’s remarks at this meeting include forward-looking statements that address the Best Buy Ads business and strategy and may address the financial condition, results of operations, business initiatives, growth plans, operational investments and prospects of Best Buy Ads and/or the Company. Please review Item 1A, Risk Factors, of our most recent Annual Report on Form 10-K, and any updated information in subsequent Quarterly Reports on Form 10-Q, for a description of important factors that could cause our actual results to differ materially from those contemplated by the forward-looking statements made today. Among the factors that could cause actual results and outcomes to differ materially from those contained in such forward-looking statements are the following: the risks that the Company may not be successful in implementing its strategy for Best Buy Ads, that it may change its strategy, that it may encounter operational, technical, regulatory or other challenges in growing Best Buy Ads, that Best Buy Ads may not produce the desired results for customers, or that macroeconomic or retail industry challenges may limit the success of Best Buy Ads. The Company cautions that any forward-looking statements speak only as of the date they are made, and the Company assumes no obligation to update any forward-looking statement that it may make.
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