Copilot+PCs: The Newest In-Store Experience at Best Buy
Topic: Best Buy Stores
Read Time: 3 minutes
Best Buy stores are where we bring new tech to life.
With over 1,000 locations in North America, this iconic store footprint is the epicenter of so many new product launches. Immersive displays, eye-catching visuals, expert staff, and other experiences help us share the latest products and get shoppers up to speed on their game-changing potential.
Emails, social posts, a robust BestBuy.com presence, and other advertising solutions are all part of a product launch strategy—but the in-person connection at Best Buy is where campaigns can leverage creativity and customer service to take campaigns to the next level.
This spring, Best Buy worked with Microsoft to become the go-to destination for Copilot+PCs, their groundbreaking AI-powered laptops. As the premier retailer for these new Windows computers—and exclusive retail partner for about 40% of the current product line—this launch is a perfect look into the lengths we go to give new products the star treatment.
Launching a new era of AI
Copilot+PCs have the most powerful integration of AI on the fastest, most intelligent Windows laptops ever. Image generation, enhanced video calls, and live-caption language translation only scratch the surface what’s possible with Copilot+PCs.
Paid search, onsite sponsored products, and other influential media placements from Best Buy Ads are already helping drive the campaign, but the moment a shopper gets up-close and personal with these products in a Best Buy store is when the magic happens.
Unmatched expertise
Cutting-edge technology like Copilot+PCs inherently comes with a learning curve for the average shopper. Thankfully, a Best Buy store is the best classroom to explore, discover, and get hands-on with the new technology.
More than 30,000 Blue Shirts are certified in Copilot+ PCs. They received a comprehensive AI training program with certifications, videos, and opportunities to get in-depth experience before hitting the floor to educate shoppers.
We also created an entirely new AI skillset for more than 1,000 Geek Squad Agents. Customers can watch these experts perform demos and trainings in hundreds of stores, showcasing all the exciting possibilities of AI assistants like Copilot+.
Where the latest tech makes its debut
For every brand that shares a new advancement in consumer electronics, we’re excited to shine our in-store spotlight and enthusiastically teach customers how to work, play, and create like never before.
How can Best Buy Ads solutions point shoppers to memorable in-store experiences for your brand? Connect with our Partner & Category Marketing team today to learn what’s possible.
