A leading electronics brand increased sales week over week during a key launch period.

Challenge

Amplify presence to drive sales during a key launch period

A leading electronics brand was looking to drive revenue growth and gain market share during a crowded release season.

Solution

Reach in-market audiences on the move

Using a two-pronged approach, we leveraged Best Buy’s rich first-party data to zero in on intender and search audiences who were in the market for their cross-category selection of products. We then paired that with a variety of high impact display placements across desktop, mobile and app.

Using onsite display, audiences were engaged by cross-category tech and promotional messaging as they were exploring, learning and narrowing their option

In-store, customers converted when they were introduced to messaging at point of sale—which helped increase urgency and remove hesitation.

Activation

Balanced a product focus with a highlight on promotional messaging

We utilized high-impact display units and in-store advertising to bring prominence to the program. This simplified approach placed heavy emphasis on the product arrangement along with the promotional messaging—ultimately driving online and omnichannel sales during this one-week event