A leading headphones brand was heard loud and clear using mobile ad placements.

Challenge

Break through the promotional clutter to drive online sales

A leading headphone brand needed a way to break through the Mother’s Day promotional clutter to drive sales of their earbuds during a critical holiday timeframe, reaching moms and Mother’s Day gift shoppers.

Solution

Apply a hyper-targeted, mobile-first approach

Using a hyper-targeted approach, a variety of high-impact and homepage takeover ads were served across desktop, mobile and app to reach consumers who had a high in-market propensity for earbuds.

Audiences were also engaged by cross-category tech and promotional messaging as they were exploring, learning and narrowing their options.

Customers converted when they were introduced to messaging at point of sale—which helped increase urgency and remove hesitation.

Activation

Used a mix of high-impact mobile and homepage placements

Using high-impact display and in-store advertising, we were able to drive awareness of their product with added impressions—leading to greater consumer awareness to keep the brand top of mind as users shopped online. This ultimately drove an increase in online sales of their products over the holiday timeframe.