A leading meal kit company found innovative ways to drive customer acquisition.
By the numbers
2.5M
New qualified prospects1
15M
Impressions1
29%
Above impression goal1
Challenge
Find innovative ways to reach new customers
The meal kit company was looking for a unique way to reach new customers and diversify their marketing tactics to reach prospects with attributes that were similar to their loyal member base.
Solution
Reach an untapped market through a retail partnership
Tapping into Best Buy’s first-party data, the brand uncovered millions of prospective customers with attributes similar to their existing subscribers.
Activation
Applied an omni-channel targeting approach
Targeted three contextually relevant audience segments with high conversion potential using direct mail and offsite display:
- Health & Wellness
- Cooking Afficionados
- Small Appliance Purchasers
Partnering with Best Buy has been a terrific experience. The team is very knowledgeable and flexible, always willing to work together with brand partners to achieve the desired outcome & KPIs. They’re also always brainstorming new, out-of-the-box initiatives based on our feedback, making them a true partner we love to test new ideas with!"
- All stats are compared to three weeks prior.
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