How our Awareness Influencers wowed upper-funnel audiences.

Challenge

Creating a memorable first impression with shoppers

While brands have more ways than ever to reach top-of-funnel audiences, the competition is fierce for customer’s attention. That’s why a retail media network like Best Buy Ads can make all the difference.

With our Awareness Influencer, we can help your brand stand out in these crowded marketing spaces.

Solution

Joining the conversation with Awareness Influencers

Awareness Influencers are social media creators who will promote your product, brand or service to top-of-funnel audiences. Each influencer drives scale and engagement with shoppers through videos on Instagram, YouTube and TikTok with content that will help your brand enter the conversation within their social communities, not interrupt it.

Best Buy Ads chooses a diverse, vetted and hand-selected pool of influencers based on brand guidelines, social audience targeting and category/product affinity, ensuring impactful content based on best practices and current trends. With followings of all sizes, our roster of creators helps drive scale and engagement with any CE audience.

Activation

Driving impressions, clicks and engagement with five social media creators

Our brand partners have worked with a host of influencers who have audiences of every size; from Nano and Micro influencers who have small, close-knit communities, to Mid, Macro and Mega influencers who work closely with brands on bigger budget productions. No matter the size of the audience, whether it’s 100K followers or 1M+, these influencers can help your brand significantly increase reach, impressions, engagement and clicks.

Examples

Beauty & Haircare Influencers

A leading small appliance company generated awareness and consideration for their revolutionary new haircare tool with "get ready with me" product demos from talent. The TikTok campaign earned a 6% engagement rate and exceeded its goal for impressions by 1.5x, with 8.2M followers reached and over 90K clicks.

Tech & Student Influencers

An innovative laptop brand drove awareness and purchase intent among Gen Z college Public shoppers during the back- to-school drivetime. With videos that spotlighted product versatility and considerations for incoming students, the TikTok campaign secured a 9% engagement rate, 45M+ impressions and 40K+ clicks.

Tech & Gaming Influencers

A software company generated awareness for core and gaming laptops powered by their products ahead of the holiday shopping drivetime. Influencers shared a range of the client’s featured laptops for different use cases, driving a 4% engagement rate on TikTok and exceeding the campaign impressions goal by 1.3x.

Travel, Lifestyle & Photography Influencers

A storied camera brand drove awareness and purchase consideration for vlogging cameras and zoom lenses—all thanks to influencers who, using the product, shared their favorite features. The TikTok campaign earned a 6% engagement rate and secured 3x its goal for impressions and 100K+ clicks.

Let our Influencers help you brand shine

To learn more about how Best Buy Ads Awareness Influencers can help your brand stand out and make maximum impact at the top of funnel, connect with a Best Buy Ads expert.