Premium Rotational Inventory opens premium opportunities to more brands.

Premium homepage media can deliver exceptional visibility, but the cost and commitment required for traditional sponsorships may put those placements out of reach for mid-market advertisers and brands testing new campaign strategies.

Premium Rotational Inventory introduces a more accessible way for advertisers to appear in high-visibility Best Buy homepage placements. By pairing premium media with a flexible CPM-based model, the offering helps brands extend their campaigns, engage in-market shoppers, and take advantage of valuable inventory that might otherwise go unused.

Challenge

Premium homepage placements have traditionally been structured as fixed, one-day buys for advertisers with budgets of $100,000 or more. While this model creates a high-impact opportunity for major campaigns, it can price out mid-market advertisers and brands interested in running smaller test campaigns.

At the same time, premium placements that remained unsold typically defaulted to house advertisements. This leaves valuable shopper attention untapped and shopper experience not personalized.

The challenge was clear: How could Best Buy make premium homepage inventory available to more advertisers while enabling campaigns to run for a longer period of time?

Solution

Premium Rotational Inventory opens high-visibility homepage placements to advertisers on a CPM basis with a $30,000 minimum investment. This lower entry point gives brands with smaller budgets an opportunity to access unsold premium inventory without committing to a traditional one-day homepage sponsorship.

Rather than appearing in a single fixed placement, campaign creative rotates across available premium homepage slots for a minimum of two weeks. This rotational approach extends the campaign window and helps advertisers reach more shoppers over time.

Advertisers can also layer Best Buy first-party audiences into their campaigns, allowing them to reach in-market shoppers with advertising that feels more personalized and relevant. Together, the extended duration, premium visibility, and audience capabilities create a more flexible path for brands to activate premium homepage media.

Results

Premium Rotational Inventory proved that premium homepage media can be both more accessible and more effective. By opening unsold premium placements to advertisers with smaller budgets and extending campaigns beyond a single-day sponsorship, the solution delivered 3x to 5x higher click-through rates than homepage sponsorship inventory running during the same period. The offering helps more brands access high-impact homepage visibility, reach in-market shoppers with optional first-party audience targeting, and maximize the value of premium inventory that might otherwise go unfilled. Additional performance metrics, including ROAS and IROAS, are expected to be available in future rotational packages.