Ad to cart: Shoppable media is shortening the path to purchase.

An exciting era for commerce and advertising

With shoppable media, there are benefits on both sides of the screen:

• For consumers: Shopping is faster and easier than ever, allowing them to tune back into their favorite content after the transaction.
• For advertisers: Shoppable media purchases require fewer steps from the consumer, which increases potential for conversion.

In 2025, an estimated 79.5 million consumers will make purchases through shoppable media.² With this momentum building, brands have a unique opportunity to connect with customers in more effective ways.

Shoppable social—powered by influencers

Social platforms have evolved into powerful hubs for commerce, offering a range of ad formats that create a seamless shopping experience. With influencers in the mix, brands can tap into an authentic voice that resonates with consumers and inspires action.

Influencers play a key role in many shoppable media campaigns. By pairing a creator’s organic content with paid media amplification, high-intent shoppers can hear a sales pitch from the perspective of another consumer. This human-to-human connection is especially strong with younger shoppers. One report shows that 73% of U.S. Gen Zers say they make online purchases from creators compared to 66% of millennials.³

"We have seen strong results from pairing engaging and informative videos with shoppable commerce media units," shared Allison O’Keefe, Senior Marketing Manager, Influencer and Creator Marketing. "Shoppable media units give our brand partners unique access to drive further commerce on influencer social videos."

For brands, influencer-driven shoppable ads streamline creative execution as well. Partnering with creators allows for agile campaigns that deliver highly relevant content with reduced production time.

Shoppable ad breaks with CTV

TV remains a powerhouse for product discovery, with nearly 63% of U.S. consumers saying they find new brands or products while watching their favorite content.⁴

With shoppable CTV, you can add a new dimension to the viewing experience with an interactive shopping ad. Whether you’re making a first impression or accessing shoppers at the lower funnel, the ad unit is purchase-ready and has an audience’s full attention.

At Best Buy Ads, we’re elevating CTV targeting through a strategic partnership with Roku Advertising. By combining their massive streaming platform with our first-party data, we’re making CTV ads more performance-driven and relevant—ensuring each ad reaches the right tech shopper at the right time.

The future of shoppable media is here

Shoppable ads are reshaping digital media strategies, giving brands a direct path to conversion while customers interact with content. Through our Community Ads and Video Ads, we help brands succeed with data-driven, measurable shoppable units that fit into a full-funnel strategy.

Ready to make shopping easier than ever? Let’s build a campaign that increases conversions today.