How we’re making transparency our specialty.
Reporting, targeting and measurement are evolving at Best Buy Ads. We have innovative ways to show up for every touchpoint that leads to conversion—and now we’re doubling down on ourcommitment to transparency.
Milena Krasteva previewed this next era of our business during our 2025 Best Buy Ads Showcase: We Got Next.
An evolution of reporting
With My Ads, our self-service platform, we offer measurement access to a handful of ad products. You can currently access closed-loop, SKU-level reporting inclusive of online and in-store sales, in near real-time, for offsite display, offsite video, paid search, onsite display and onsite video, plus sponsored products (online sales only).
As we move toward the future, we’ll be taking self-service access to another level. By the end of 2026, expect access to a greater assortment of ad products in our portfolio, with real-time reporting including campaign management and optimization for Sponsored Products. Then, by the end of 2027, we’ll offer expanded media buying capabilities within My Ads.
A clearer picture with data clean rooms
We take shopper privacy seriously. With a wealth of first-party data at our disposal, we take every step to ensure customer identities are protected. That’s where data clean rooms come in.
A data clean room is a privacy-first, secure cloud environment where multiple partners can share, analyze and activate their first-party data—without exposing raw data or individual identifiers. It enables analysis, audience creation and media activation while protecting consumer privacy.
To make this possible, we’ve teamed up with LiveRamp, leaders in clean room technology. Through this partnership, we’re empowering you to collaborate with data more effectively and responsibly.
The advantage of this technology is through collaborative audiences. Through our clean room environment, you can work with us to activate defined, high-performing audience groups that blend with Best Buy data—or choose to “bring your own audience” for targeting within our network.
This approach keeps data secure and unlocks more advanced ways to target your audience.
How we showcase incrementality
You want proof that your advertising investment will drive new business—not just sales that would have occurred anyway. To help deliver, we're sharing new techniques to provethat ads will drive incremental results.
For offsite, we use Time-Based Regression Geographic Experimentation, splitting media investment geographically across regions that behave similarly. These outcomes give us insights that help measure the power of your campaign. But that’s just the beginning.
For onsite testing, we can be even more specific with customer-level holdouts, allowing for highly targeted results.
We are continually expanding our internal tool capabilities, uncovering even more impactful ways to test brand lift.
Transparency equals trust
We want you to have the clearest picture into how your ad dollars are being spent. From self-service reporting to privacy-safe collaborations, we're setting a new standard for accountable media.
Want to see how else we’re reshaping retail media? Watch the full We Got Next presentation to join us at the intersection of reach, performance and tech culture.
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