Your next big launch starts here.
A game-changing product launch doesn't just capture attention—it creates a cultural moment that customers remember for years to come.
We’re the partner that turns anticipation into a lasting experience. Online, in-app and in-store, we connect brands with millions of passionate tech shoppers every day. And in an era where discovery is constant, we find unique opportunities that make your brand’s next chapter impossible for them to ignore.
Check out a few of our most innovative launches for brand partners below.
Midnight magic.
Culture is key to how we help brands shine.
Take Nintendo Switch 2, one of the most anticipated video game launches in years. There was no shortage of excitement prior to this release, but we found a way to take it to the next level.
With 70% of customers signaling that they preferred in-store pickup, we answered the call of gamer culture to give them a blast from the past. By bringing back midnight release parties across the nation, we drew thousands of people to our stores and started a frenzy on social media.
High-fives given, friendships made and Mario costumes worn aren’t exactly KPIs on a marketer’s dashboard. But those human moments are what turned Switch 2 from a successful launch to an iconic one.
Creating AI co-pilots.
Few things in tech have changed our culture like artificial intelligence (AI). So, when Microsoft came to us to launch their AI-powered Copilot+ PC product line, we threw out the playbook to make it a one-of-a-kind release.
We turned curiosity about this new tech into confidence by pairing informative content with in-store demos led by experts. And to make the AI features truly approachable, we launched a first-of-its-kind training program for over 1,000 Geek Squad agents—so customers could get personalized guidance on what AI could really do for them.
Finding your moment to shine.
From football season to the holiday season, back-to-school to Mother’s Day, our calendar is full of moments where consumer attention is high. We help brands show up big when they want to share those high-traffic opportunities with us.
But your moment doesn’t have to wait for a season.
Your next breakout launch can happen at any time and activate anywhere throughout the customer journey. What matters is finding that spark that connects your story to the audiences who thrive in their corner of tech culture—from sports to gaming and every passion in between.
Ready for launch?
A successful product launch can be the foundation that changes everything for your brand.
Want to see how we’re reshaping retail media with cultural relevance, media performance and so much more? Watch the full We Got Next showcase today to discover what we’re building.
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