PMG delivered content to holiday electronics shoppers to boost pajama sales for their client.

image of children happily running to parents bed

By the numbers

42%

lift in purchase intent¹

81%

of shoppers were likely to buy holiday pajamas with PMG’s client¹

21M

impressions delivered¹

Challenge

Moving shoppers from awareness to consideration

Digital marketing agency, PMG, was looking to capture the attention of active holiday shoppers to drive pajama sales during a critical retail season for their leading apparel retailer client.

Solution

Dressing up the perfect geo-targeted content to capture attention and generate sales

We set our sights on reaching active holiday shoppers, piquing their interest and influencing their shopping behavior with an attention-grabbing, geo-targeted approach at more than 460 Best Buy stores located near their client’s retail store locations.

Activation

Tuning in new customers with in-store video content

We leveraged in-store advertising on our TV and PC monitor wall to reach active holiday shoppers with high-quality video content that captured attention and influenced customers’ next stop during their holiday shopping.

Working with Best Buy Ads allowed us to find a connection to unique audiences that aligned to our client’s business goals during the holiday season. The quick planning and smooth execution led to strong results, and we look forward to continued success through our partnership with Best Buy Ads!"

Mary Walkup

Senior Director, Client Strategy

PMG

Among Best Buy in-store channel views who recalled the ad.

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