Best Buy CTV turns streaming reach into commerce opportunity

Connected TV has become one of the most effective ways for brands to reach audiences at scale. Today, Best Buy CTV helps brands move beyond content and demographics to reach audiences informed by real shopping behavior. Built on Best Buy's understanding of how consumers research, compare, purchase, and own technology, it connects commerce signals to premium streaming experiences. 

Beyond viewers.

For technology brands, reaching a viewer isn't enough. The bigger opportunity is reaching someone before their next purchase decision. 

Best Buy's customer relationships create signals across the technology journey, from research and comparison to purchase, installation, and service. That helps advertisers reach audiences based on real shopping behavior, not just viewing habits. 

Audience intelligence meets premium supply.

Best Buy CTV combines exclusive audience intelligence, premium streaming inventory, and advanced measurement. Best Buy's audience graph includes more than 220 million customer profiles tied to technology research, ownership, purchase, and upgrade behavior. 

That intelligence is paired with premium streaming environments reaching more than 90% of U.S. streaming households. 

Measure what happens next.

Commerce driven CTV does more than improve targeting. It helps advertisers understand outcomes. 

By combining brand measurement, attribution capabilities, and deterministic sales data, Best Buy CTV helps connect streaming investment to business results. 

The future is commerce.

The first wave of CTV was built around content. The second was built around audiences. 

The next wave is built around commerce. 

Interested in learning more? Connect with your Best Buy Ads representative to explore how Best Buy CTV can help reach audiences informed by real shopping behavior.

Interested in learning more about what was announced at The Drop?

Watch the entire Showcase HERE.