We’ve turned our physical stores into our strategic advantage.

In the world of retail media networks, it’s easy to get fixated on the digital channels and look past the power of the physical store. But walk into any Best Buy location and the influence of the brand is unmistakable: the Blue Shirts welcoming you in, the screens sharing the best tech, products on display for you to hear, see and experience, it’s all there.

Can stores really make an impact on your brand?

When it comes to Best Buy stores making true impact on products and brands, the evidence is hiding in plain sight.

        ·       1,000+ Best Buy stores across North America
        ·       83% of all retail purchases happen in‑store
        ·       70% of U.S. adults live within 10 miles of a Best Buy location
        ·       85% of our customers made or picked up a purchase onsite last year
        ·       45% of Best Buy online purchases are picked up in-store

These aren’t nostalgia-driven numbers. They’re indicators of a future where physical experiences and digital journeys are inseparable. And once shoppers reach these brick and morter locations,  Best Buy Ads is equipped to unlock a full suite of retail media capabilities.

Expertise that inspires confidence and conversion.

Technology may be self‑serve online, but confidence is built in person. More than 150,000 Blue Shirts and Geek Squad Agents bring millions of collective training hours to the sales floor, many with specialized category expertise.

That human layer changes behavior. Expertise turns curiosity into certainty—and certainty into action. In an era where consumers research endlessly, the in‑store experience provides something algorithms can’t—reassurance.

A store within a store.

The future of retail isn’t about shelving products—it’s about creating environments.

Best Buy recently partnered with IKEA to create kitchen and laundry room experiences inside select Best Buy stores. This first‑of‑its‑kind collaboration in IKEA’s history reflects a broader shift toward omnichannel inspiration: real‑world spaces designed to show shoppers what’s possible, not just what’s available.

For brands, this signals a clear opportunity. When you show up physically—and meaningfully—you become tangible, memorable and trusted.

The store has evolved into a storytelling canvas.

Recently, Best Buy executed a first‑of‑its‑kind in‑store takeover to drive downloads for a new sports‑streaming app. Messaging extended across the entire environment—including window clings, TV walls, PC monitor walls, mobile menu boards, and Geek Squad precinct signage—creating a cohesive, non‑disruptive experience aligned with moments of content discovery.

The success for this streaming app reinforces a broader shift in how brands should think about the benefits for the store. By transforming the store into a storytelling environment, the campaign demonstrated how physical retail can drive outcomes typically associated with upper‑ and mid‑funnel media—while influencing real intent.

To experience the full Case Study for this in-store takeover click here.

Digital doesn’t replace the store—it fuels it.

E‑commerce hasn’t eliminated the store; it’s amplified its importance.

With 45% of online purchases picked up in or at a Best Buy location, digital engagement routinely turns into physical presence. That opens the door for influence beyond the aisles.

Exterior signage, transom window displays, bollard wraps, sandwich boards—even Curbside Pickup moments—extend the store’s reach without a customer even stepping inside. And with the introduction of Curbside Cinema, Best Buy’s proprietary, 100% Share‑of‑Wait‑Time video unit, you can own customers’ attention. Once customers park and check-in for their Curbside Pickup, your brand gets a video on the check-in screen. One screen. One message. One brand. No distractions.

Make launch moments matter again.

Launches aren’t just transactions—they’re cultural moments, and our stores are where those moments come to life—driving people to see it, experience it and have it first.

The launch of the Nintendo Switch 2 brought back midnight openings, lines of fans, and a level of excitement reminiscent of Black Friday in the ’90s. Post‑launch, gaming trucks rolled out to select store parking lots for a 10‑week activation, offering hands-on gameplay, in-store demo opportunities and access to limited inventory—all driving excitement and engagement for this new gaming system, while driving customers to the store. And because gamers over-index in many other tech categories, it wasn’t just a win for gaming, it was a win for all of Best Buy.

Your brand belongs here.

Every digital interaction can lead to an in‑store moment. And every in‑store moment fuels customers from search and discovery, to action.

When brands connect online, in‑app, curbside and in the aisles, it creates opportunities for brands to influence shoppers. With Best Buy Ads, your brand can show up seamlessly across the journey, reaching shoppers who are informed, curious and ready to act.

The brands that win in 2026 won’t ask whether in‑store still matters.They’ll ask how big they’re willing to show up.

Reach out to explore how your brand can come alive in Best Buy stores.