Introducing Best Buy Creators: Connecting Creator Influence to Commerce Outcomes

Creators have influence. They introduce new products, inspire discovery and help shoppers decide what’s worth buying.

But for brands, influence is only part of the story.

The bigger question is: What happens next?

That’s where Best Buy Creators comes in.

By connecting creator influence with first-party shopper insights, Best Buy Creators helps brands determine who to reach, which creators are best suited for a campaign and how content can support marketing goals. Depending on the activation and available measurement, brands can also gain a clearer view of how creator activity connects to eligible shopping outcomes.

It’s creator marketing with something more behind it: shopper intelligence.

We know the technology consumer.

The technology purchase journey doesn’t begin at checkout.

Customers research and compare products, make purchases and return to Best Buy for services and support. Those interactions create signals across the technology purchase journey, what customers are considering, what they already own and what they may be looking for next.

That understanding informs creator campaigns from the beginning. Instead of looking at creator reach alone, we consider first-party customer insights, audience signals and historical performance alongside factors like category relevance and campaign objectives to help inform the creator mix.

The result? A creator strategy built around morethan reach or popularity. It’s built around who best aligns with the shopper, the product and the brand’s marketing goal.

That range of voices can also include the people closest to the customer experience. Best Buy's own Blue Shirts bring product knowledge and an understanding of the questions shoppers ask, creating opportunities for useful, relatable storytelling rooted in real customer needs.

One program. Three ways to activate.

No two campaign objectives are exactly alike, so Best Buy Creators gives brands multiple ways to activate creator partnerships based on their marketing goals.

• Creator Partnerships bring creator content and paid amplification together for scalable social campaigns supporting awareness and consideration.

• Creator Partnerships Plus take creator storytelling beyond the social feed. Premium talent and expanded placements can bring larger brand moments into additional eligible environments, including onsite, CTV and in-store.

• Creator Commerce gets closer to the sale through shoppable recommendations, eligible affiliate links and product tags that can connect creator content with trackable shopping actions.

Together, these options help brands activate creator content from awareness and consideration through conversion, choosing the approach that best aligns with the campaign objective.

They watched. What happened next?

Reach, views, clicks and engagement tell us important things about campaign performance, but they aren’t the end of the story.

Best Buy Creators brings together platform reporting, tracked actions and eligible commerce outcomes giving brands a clear view of campaign activity.

For commerce activations, tools including eligible affiliate links, product tags and tracking parameters can help connect creator activity with traffic and orders. For supported paid media activations, reporting can connect media performance with eligible shopping outcomes. Available measurement varies based on the platform, placement and campaign setup.

Influence meets shopper intelligence.

Creators bring audiences, authenticity and storytelling.

Best Buy brings shopper understanding, retail experiences and connections to commerce.

By connecting those strengths, Best Buy Creators helps brands make more informed decisions about the creator, audience, content and activation, while creating opportunities to understand what shoppers do next.

Creator influence is powerful.

Knowing what that influence can do is even better.

Ready to add creator influence to your marketing plan? Connect with a Best Buy Ads representative to identify the Best Buy Creators approach that aligns with your marketing goals.

Interested in learning more about what was announced at The Drop?

Watch the entire Showcase HERE.