Best Buy Ads Wins Two Industry Awards

2026 Commerce Media Network of the Year

Best Buy Ads is redefining what a modern commerce media network can be—uniting scale, partnerships, and innovation to create a full‑funnel ecosystem rooted in tech‑savvy customer behavior. As the retail media network of the No. 1 consumer electronics specialty retailer in the U.S., Best Buy Ads connects brands with more than 200 million customers engaging across 43 million weekly interactions. With billions of data points and a 93% revenue identification rate, the network delivers unmatched visibility into the customer journey and its direct impact on sales.

Over the past year, Best Buy Ads accelerated its transformation through bold innovation and cross‑functional excellence. The network launched advanced attribution capabilities, expanded its in‑store and in‑app media experiences, unveiled new physical store takeover formats, and grew its third‑party marketplace 10x in its first month—creating richer behaviors and more ad supply.

A multidisciplinary team of leaders from top media and tech companies has strengthened product, analytics, sales, partnerships, and creative operations, enabling the production of more than 3,000 campaigns and powering rapid creative automation.

Best Buy Ads also elevated industry dialogue through its first‑ever virtual showcase, We Got Next, spotlighting new capabilities, partnerships, and future‑forward innovations that position the network as a media platform, not just a retailer.

With 750 advertisers, an average 36% sales lift, 3.75x ROI, and more than $900M in annual collections, Best Buy Ads is shaping the future of commerce media—blending data, culture, content, and customer intent into a category‑defining experience.

2026 Commerce Media Leader of the Year—Lisa Valentino

Lisa Valentino has rapidly emerged as one of the most influential leaders in commerce media, driving a transformative year for Best Buy Ads and redefining what is possible for a retail media network built on technology, culture, and customer insight. Joining in late 2024, Lisa brought a bold vision: evolve Best Buy Ads from a fast-growing retail media function into a full‑funnel, data‑powered media platform unlike anything else in the industry.

Her strategy centered on three pillars—leveraging Best Buy’s unmatched 93% revenue‑to‑customer ID match rate, expanding ecosystem partnerships through category-defining content and sports integrations, and building innovative advertising experiences across digital, in-store, CTV, and the rapidly scaling marketplace.

Within her first year, Lisa executed a companywide transformation, expanding talent across all disciplines, opening a New York office to embed Best Buy Ads in the media capital, and launching breakthrough initiatives including full‑store ad experiences, and advanced attribution capabilities that position Best Buy Ads as a measurement leader. Lisa also elevated Best Buy Ads’ industry presence through influential thought leadership and the high‑profile We Got Next showcase, where she unveiled the network’s long-term vision and next wave of innovations.

Under her leadership, Best Buy Ads achieved record growth: 750 advertisers, $900M+ in FY26 advertising collections, double‑digit YoY investment gains, and a strengthened market position as a scaled, future‑ready media network. Lisa’s strategic clarity, bold decision‑making, and ability to unite teams make her a standout commerce media leader shaping the next era of the industry.

We are incredibly honored to have been chosen for these awards, and look forward to continuing to innovate and grow.